Via Trading is a family-owned wholesaler specialized in the sale of true liquidation merchandise, operating since 2002. We supply resellers large and small with profitable liquidation merchandise at a fraction of its original cost, sourced mostly under direct contract with Fortune 500 department stores and e-commerce retailers. With no minimum order and no business license required to buy, anyone purchasing for resale can source from our warehouses.
Mission Statement
Via Trading is dedicated to the principles of continuous improvement, transparency and world class service. Our mission is to be the recognized leader in the liquidation industry and operate with a long-term focus to develop high quality relationships with our customers, vendors and team members.
Our History
Via Trading was founded in 2002 and began operations in a 6,000 sq ft warehouse/retail store in West Los Angeles with a team of 4, including the current founders and owners.
The initial concept was to purchase excess merchandise from the domestic market and resell it through the retail and online B2C channels we had initially created.
In the early 2000s the liquidation industry was fairly different than today. Supply sources were fairly centralized, customer service was close to non-existent, hundreds of brokers were operating in the industry and transparency was extremely lacking.
Recognizing the opportunity to solve many of the challenges associated with sourcing liquidation merchandise that we faced ourselves, our initial 5-year business plan was quickly transformed and the new one we still see being reinforced today emerged.
We believe that taking a long-term approach to our business and operating with key values of honesty, integrity and transparency, coupled with our mission to offer world class customer service, has helped us establish ourselves as a recognized leader in the liquidation industry.
We’ve been there, so we know your challenges and hope that Via Trading can be an ongoing part of your solution.
Via Trading by the Numbers
- 42K+ businesses or individuals who chose Via Trading
- 129+ countries shipped to
- 317K completed transactions
- $8B+ retail value liquidated
Growth Timeline
- 2002 (June 2002 to April 2004): Pico Boulevard, 6,000 sq ft
- 2004 (April 2004 to October 2005): Saturn Avenue, 24,000 sq ft
- 2005 (October 2005 to May 2008): Alameda St, 65,000 sq ft
- 2008 to present (May 2008 onward): Industry Way, 240,000 sq ft (in 2012 we increased storage capacity by 4,000 pallets)
- 2026 to present (June 2026 onward): 1201 Old Hopewell Road, Suite 1, Tampa, FL 33619, 70,000 sq ft
Who Can and Should Buy From Us
We cater to all kinds of resale businesses, large and small, very experienced or just starting out. Via Trading has no minimum order amount and no business license* is needed to purchase from us. Our facility houses both small case pack lots as well as single and multiple pallet lots and full truckloads. With over a decade in the liquidation industry and a combined team experience of over 100 years, we can provide an unparalleled array of industry information and resources as well as the largest variety of liquidation products at most competitive prices. Our 240,000 sq ft liquidation facility is based in the Greater Los Angeles Area (Lynwood). Customers are welcome to visit our facility, meet us in person and visually inspect merchandise prior to purchase.
Businesses and Individuals
- Flea market and swap meet vendors
- Yard sale vendors
- Infomercial/TV sellers
- Online e-commerce stores
- eBay sellers and Powersellers
- 3rd party online marketplace sellers (Amazon, Craigslist, etc.)
- Wholesalers
- Showroom wholesalers
- Brokers/dropshippers
- Retail stores
- Discount stores
- Retail store chains
- Stay-at-home parents selling to friends or online
- Anyone who wishes to purchase at wholesale for resale purposes
All Over the World
- The continental USA
- Mexico and Central America
- South America
- Canada
- Europe
- Africa
- The Middle East
- Asia
* Please note different countries, states and cities may require you to have a business permit or license prior to re-selling merchandise, but you do not need one in order to purchase from Via Trading.
Our Merchandise
The large majority of our merchandise is secured under direct contract with Fortune 500 department stores and e-commerce retailers and is mostly made up of customer returns, shelf pulls and overstocks. The estimated amount of goods returned to US retailers is in excess of $221 billion per year at full retail value (source: IHL Group). Not all those goods end up in liquidation loads, and this figure doesn’t include overstock or discontinued merchandise values.
Most department stores will liquidate or salvage items that they choose to no longer sell in their stores. These goods include customer returns, shelf pulls, marked-down items, out-of-season and discontinued items, in-store display items, overstocks and more. Each store operates its program differently and there may be little consistency from store to store. Via Trading purchases these loads under contract in very large quantities from the stores and makes them available for re-purchase to our customers either as complete truckloads or broken down into smaller lots.
LiquidateNow
Via Trading also offers liquidation services to businesses such as small to medium size retailers, distributors, manufacturers, logistics companies, financial institutions and more through LiquidateNow.com. These are mostly limited stock offers and opportunistic in nature. When browsing our website you can identify such listings by the LiquidateNow logo appended to them. Via Trading will solicit and consider best offers for LiquidateNow listings.
Why Work With Us
Personalized Service
Dedicated Account Managers understand your business, offer appropriate merchandise and assist you with every aspect of your work with us.
Product Variety
We have the widest variety of products in the industry: electronics, shoes, clothing, cosmetics, general merchandise, furniture, tools/hardware, home décor, televisions, camping/outdoor items and much more.
Innovative Buyer Tools
We offer tools to calculate potential profits, a complete catalog online, online event registration, real-time availability of loads in the Load Center, videos of our most popular products and more.