New Overstock Manifested Load of Sterile A…· 190,000 units ·$9,500.00 • New Overstock Manifested Load of Jeans· 4,737 units ·$9,474.00 • New Overstock Manifested Load of Plungers …· 49,450 units ·$10,000.00 • New Overstock Manifested Load of Gender Ne…· 2,187 units ·$17,763.70 • New Overstock Manifested Load of Construct…· 9 units ·$8,235.50 • New Overstock Manifested Load of Greeting …· 16 units ·$8,120.96 • Revlon ColorStay Foundation for Combinatio…· 144 units ·$676.80 • Revlon ColorStay Face + Body Glow Lotion· 144 units ·$338.40 • New Overstock Manifested Load of Sterile A…· 190,000 units ·$9,500.00 • New Overstock Manifested Load of Jeans· 4,737 units ·$9,474.00 • New Overstock Manifested Load of Plungers …· 49,450 units ·$10,000.00 • New Overstock Manifested Load of Gender Ne…· 2,187 units ·$17,763.70 • New Overstock Manifested Load of Construct…· 9 units ·$8,235.50 • New Overstock Manifested Load of Greeting …· 16 units ·$8,120.96 • Revlon ColorStay Foundation for Combinatio…· 144 units ·$676.80 • Revlon ColorStay Face + Body Glow Lotion· 144 units ·$338.40 •
Liquidation wholesale since 2002 • Built for resellers • Serving buyers worldwide
Via Trading is a wholesale supplier specializing in true liquidation merchandise.
Since 2002, we have helped businesses and individual resellers source merchandise at a fraction of its original retail value — from smaller case and pallet purchases to large-volume truckload programs.
Today, Via Trading serves buyers throughout the United States and around the world with a simple goal:
Make liquidation merchandise easier to understand, easier to buy and easier to resell.
We Started as Buyers
Via Trading began in 2002 in a 6,000 sq. ft. warehouse and retail store in West Los Angeles, with a team of four.
The original business model was simple: purchase excess merchandise and resell it through our own retail and online channels.
That experience gave us a first-hand understanding of the challenges liquidation buyers face.
At the time, the industry was highly fragmented. Merchandise information was often limited, transparency was inconsistent, customer service was difficult to find, and layers of brokers made sourcing inventory more complicated than it needed to be.
We saw an opportunity to build something better.
Instead of simply buying and selling merchandise, Via Trading began building a business focused on long-term supplier relationships, transparency, customer service and helping resellers succeed.
More than two decades later, those principles continue to guide how we operate.
What We Do
We source and distribute liquidation and excess inventory across a wide variety of product categories, conditions and lot sizes.
Inventory may include:
Customer returns
Overstock
Shelf pulls
Closeouts
Discontinued merchandise
Excess and secondary-market inventory
Merchandise is offered in configurations ranging from cases and pallets to LTL quantities and full truckloads, giving buyers the ability to purchase based on their business model, budget and resale channel.
Who We Serve
There is no single type of Via Trading customer.
We work with new and experienced resellers, retailers, wholesalers, exporters, e-commerce sellers, discount stores and other businesses looking for opportunities in the secondary market.
Some customers purchase a few hundred dollars at a time.
Others purchase multiple truckloads.
Our objective is the same regardless of size: provide buyers with the information, merchandise and support they need to make informed purchasing decisions.
Our Mission
To lead the liquidation industry through continuous improvement, transparency and world-class service while building long-term relationships with our customers, suppliers and team members.
We believe long-term success comes from operating with honesty, integrity and transparency and continually improving the way liquidation merchandise is bought and sold.
Our Merchandise
The large majority of our merchandise is secured under direct contract with Fortune 500 Department Stores & E-commerce Retailers and is mostly made up of Customer Returns, Shelf-Pulls & Overstocks. The estimated amount of goods returned to US retailers is in excess of $221 Billion/Year at full retail value (source: IHL Group). Of course not all those goods end up in Liquidation loads but this figure doesn’t include overstock or discontinued merchandise values.
Most department stores will liquidate or salvage items that they choose to no longer sell in their stores. These goods will include customer returns, shelf-pulls, marked-down items, out-of-season, discontinued items, in-store display items, overstocks, etc. Each store will operate their program differently & there may be little consistency from store to store. Via Trading purchases these loads under contract in very large quantities from the stores and makes them available for re-purchase to our customers either as a complete truckloads or broken down in to smaller lots.
LiquidateNow: Via Trading also Offers Liquidation Services to businesses such as small to medium size retailers, distributors, manufacturers, Logistic Companies, Financial Institutions & more through www.LiquidateNow.com. The latter are mostly limited stock offers & opportunistic in nature. When browsing our website you can identify such Listings by the LiquidateNow Logo appended to it. Via Trading will solicit and consider best offers for LiquidateNow Listings.
Via Trading by the Numbers
42K+42K+Businesses & individuals have purchased from Via Trading
129+129+Countries shipped to
317K+317K+Completed transactions
$8B+$8B+Retail value of merchandise liquidated
Our Growth
2002
Dates
June 2002 – April 2004
Location
Pico Boulevard — West Los Angeles
Size
6,000 sq. ft.
Via Trading begins operations with a team of four.
2004
Dates
April 2004 – Oct 2005
Location
Saturn Avenue
Size
24,000 sq. ft.
2005
Dates
Oct 2005 – May 2008
Location
Alameda Street
Size
65,000 sq. ft.
2008
Dates
May 2008 – Present
Location
Industry Way — Los Angeles
Size
240,000 sq. ft.*
Via Trading moves into its primary Southern California facility.
*Storage capacity was further expanded in 2012.
2026
Dates
June 2026 – Present
Location
1201 Old Hopewell Road, Suite 1, Tampa, FL 33619
Size
70,000 sq. ft.
Via Trading expands its physical operations to Florida with the opening of its Tampa facility.
Built for the Long Term
The liquidation industry has changed significantly since 2002 — and so has Via Trading.
We continue to invest in our inventory, technology, buying experience, facilities and people with the goal of making it easier for resellers to source liquidation merchandise.
We’ve been buyers ourselves.
We understand the challenges — and we want Via Trading to be part of the solution.
